Cuckooland

Client

Cuckooland

Year

2025

Role

External UX Design Consultant

Output

UX/UI
Brand Identity
Design System

Project Overview

Cuckooland, a leading online furniture and homeware retailer, required a website redesign to modernise the user experience and improve conversion rates. The initial scope focused on a redesign of key pages with later work involving a full-site redesign along with a supporting, scalable UI Kit and Design System.

Discovery & Findings

Outdated User Experience

The existing design lacked clarity and modern appeal, making product discovery and browsing feel cumbersome and uninspiring.

Complex Navigation Structure

The mega nav was overly-optimised for SEO, causing an overlapping category structure that created friction for users browsing and finding products.

Inconsistent Visual Design

A lack of cohesion across components and layouts weakened brand perception and trust.

Scalability

Without a design system in place, maintaining consistency across pages and devices was difficult.

Existing Design

Challenges & Objectives

Enhance User Experience

Create a modern, intuitive interface that makes browsing and shopping effortless.

Simplify Navigation

Strategically balance SEO and UX by restructuring categories and menus to help users find products quickly and confidently.

Increase Conversions

Optimise key touchpoints, such as product pages, calls-to-action, and checkout flow, to drive higher sales.

Establish Scalability

Build a flexible UI kit and design system to ensure consistency and efficiency across all platforms.

Solution

The redesign delivered a modern, user-friendly interface that made browsing and purchasing simpler and more enjoyable.

Home Page

A new modern homepage combines intuitive and conversion-driven navigation with style-driven bold promotions.

Navigation

Navigation was streamlined, reducing friction in product discovery and helping customers find items faster.

Product Detail Page

The PDP was re-imagined with a thoughtful user journey designed to build trust and encourage purchase decisions. Clear options reduced friction with upsell add-ons inlcuded to boost conversions.

Solution

The redesign delivered a modern, user-friendly interface that made browsing and purchasing simpler and more enjoyable.

Home Page

A new modern homepage combines intuitive and conversion-driven navigation with style-driven bold promotions.

Navigation

Navigation was streamlined, reducing friction in product discovery and helping customers find items faster.

Product Detail Page

The PDP was re-imagined with a thoughtful user journey designed to build trust and encourage purchase decisions. Clear options reduced friction with upsell add-ons inlcuded to boost conversions.

Solution

The redesign delivered a modern, user-friendly interface that made browsing and purchasing Cuckooland's offerings simpler and more enjoyable.

Homepage

Intuitive and conversion-driven navigation along with style-driven bold promotions were prioritised in the newly revamped homepage design.

Navigation

The mega navigation was streamlined, reducing friction in product discovery and helping customers find items faster.

Product Detail Page

The PDP was re-imagined with a thoughtful user journey designed to build trust and encourage purchase decisions. Clear options reduced friction with smart upsell add-ons boosting conversion values.

Results

The redesign delivered a more intuitive and visually engaging shopping experience, making product discovery faster and navigation clearer across devices. Thoughtful product page enhancements built trust while smart upsells encouraged higher-value baskets, ultimately creating a smoother and more conversion-focused journey. The introduction of a scalable UI kit and design system not only ensures consistency across platforms but also equips Cuckooland to roll out future updates more efficiently, ultimately supporting stronger conversion rates and long-term growth.